12 Zeros Fund I

12 Zeros.

The next decade of consumer will be built by operator-led founders. We back the concentrated few at pre-seed and seed, then stay maniacally involved through the build.

02Thesis

We back the $0 → $50M+ phase. Where leverage compounds.

Most venture dollars arrive after the hard part. We arrive before. Concentrated checks at pre-seed and seed, written by people who've shipped zero-to-fifty ourselves, then we stay maniacally involved through the build.

Pre-seed Seed Consumer Health BFY Food & Bev Performance Opportunistic

03Sectors

Four categories. One bet.

Consumer Health.Outcomes we measure.

Brands built on outcomes founders can prove. Supplements, recovery, hormones, sleep, the stack a high-performer actually keeps.

BFY Food.Real ingredients.

Real-ingredient brands solving a specific physiological problem. Functional first. Lifestyle as a result, not a positioning.

Performance.What compounds.

Gear, brands, and platforms that earn shelf space in an operator's life. What compounds daily is what we back.

Opportunistic.Great upside, adjacent thesis.

Category-defining opportunities that sit adjacent to our core focus. If the upside is real and the founder is an operator, we lean in.

06Portfolio

Fund I. Disclosed at close.

Private

KENETIK

SectorPerformance

Private

SOURMILK

SectorBFY Food

Private

FORT

SectorRecovery

Private

DAYDREAM

SectorSleep

Private

OMI

SectorWellness

We name portfolio companies at close, not at handshake. Discretion is part of the deal.

Request LP access

07Team

The operators.

Principals

Roger BernardinoManaging Partner

Nick DioCo-Founder & GP

Bryan GuadagnoOp Partner

Advisors & Partners

Anthony ZanontianCPG Exits

Mike SavasExperiential

Mike SchallRetail & CPG

Max Rantz-McDonaldSports Tech

Heather MorrisPR & Comms

Travis LubinskyDTC & Creator

Mark MilutinAgency Partner

Roger
Bernardino

Co-Founder & Managing Partner

Involved with breakout consumer brands early: Eight Sleep, Rythm Health, It's That Simple, and SpaceX. Over a decade of operator-led B2B relationships across the Department of Defense, Nike, US Air Force, Whole Foods, Madison Square Garden, SoFi Stadium, Dallas Cowboys, Loews Hotels, UEFA, and Audible. Head of Platform at 51 Ventures ($50M fund). Built 12 Zeros from operator conviction, not institutional theory.

OperatorConsumer HealthPerformanceEarly Stage

08The Fund

Fund I.

Vintage

Fund I

2025 formation

Stage

Pre-seed
& seed

Sector

Consumer

Health · BFY Food & Bev · Performance · Opportunistic

We're selectively in conversation with founders and LPs who fit the thesis.

Start a conversation →

09Pitch us

Pitch
something cool.

Pre-seed or seed. Consumer health, BFY food and beverage, performance, or an opportunistic bet. Skip the cold email. Two minutes, structured, and we read every one.

Submit your pitch

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Securities offered by 12 Zeros Fund I are made available only to accredited investors as defined under Rule 506(c) of Regulation D of the Securities Act of 1933. Accredited investor status will be verified prior to any investment. This website does not constitute an offer to sell or a solicitation of an offer to buy any securities, and is intended for informational purposes only. Past performance is not indicative of future results.